With the crypto space getting more competitive by the day, is in-house marketing really enough to grow a new or mid-size exchange? Between ad restrictions, compliance challenges, and building user trust, it’s clear that generic digital marketing strategies fall short.
I recently read a blog by XDMinds titled “Why Your Crypto Platform Needs a Dedicated Crypto Exchange Marketing Agency.” It makes a solid case for why exchanges should consider specialized support — especially when it comes to performance marketing, SEO for trading keywords, influencer campaigns, and community management.
Would love to hear your thoughts:
- Have you worked with a crypto-focused agency before?
- What’s worked better for you — in-house teams or external experts?
- How do you handle challenges like ad bans or scaling referral programs?