I’ve been researching how local businesses in tier-2 cities like Madurai are evolving their marketing strategies, and I came across some interesting insights from a [digital marketing agency in Madurai] called XDMinds.
They seem to focus not just on social media or SEO alone, but take a more integrated approach — combining digital strategy, content planning, and local audience engagement.
Has anyone here worked with a digital agency in a smaller city like Madurai?
Do local agencies offer better personalization compared to big-city firms?
And how important is local market understanding when choosing a marketing partner?
If you’re from Madurai or have experience with agencies like XDMinds, I’d love to hear your thoughts.